THE PYR TRADEMARK PROVIDES ADDED VALUE TO FIRMS

The Finnish PYR trademark shows that the firm is attending to its responsibility towards the environment also with regard to the recovery of its packaging. In Finland only a small part of packaging is not recovered thanks to the reuse and recovery schemes financed by firms.

The Environmental Register of Packaging PYR Ltd grants the right to use the trademark to the firms that contribute to the recovery of packaging through registering with PYR. The firm may use the PYR trademark on its packaging, on its website, in advertising and on its printed matter. Using the trademark is voluntary and there are certain regulations governing its use. The Environmental Register of Packaging PYR Ltd cooperates with producer organisations, which are the firms that organise the recovery of packaging.